Posted on March 12, 2019 08:00 AM
What Are Twitter Ads?
Advertising on Twitter via Twitter Ads allows you to reach a huge number of people around the globe. The goal of launching a promotional campaign on Twitter is to increase the reach of your posts. However, it also allows you to segment your ads so that you reach your target market. Thanks to the platform's ability to segment audiences extremely well, you can focus on getting in touch with your audience instead of everyone and anyone on Twitter.
Although all Twitter Ads are tagged with the phrase, “promoted” they look like every other non-sponsored tweet. They work similarly to advertising on Google Ads. However, instead of establishing pay/cost per click (PPC/CPC respectively), a ‘cost per engagement’ (CPE) formula is implemented. This simply means that you only pay when users interact with an ad. In other words, when a user clicks on it, expands it, retweets it, favorites it, or responds to it.
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