Omnichannel Strategy | The New AI-Based Strategy - One-Way Road to Modern Success
Posted on September 12, 2023 12:00 PM
Many consumers are returning to their pre-pandemic shopping habits, including shopping at hotels and educational programs , more intense medical programs. It's clear from the trends that the key to success is a robust omnichannel strategy.
Several businesses with physical points of sale have lost a significant share of their sales due to the internet (new communication platforms) for consumers or students or patients or tourists, etc.), resulting in even large conglomerates actively choosing communication technologies with web-based applications.
"The State of OmniChannel" report, published in late 2022 by Bazaarvoice, lists the results of a global survey of 6,000 consumers and 400 business executives, which capture the omnichannel trend of consumers in the post-coveted post-coveted era.
In summary, successful professionals said that customer feedback is critical to designing a good omnichannel experience. They also recognize that implementing the omnichannel model is costly but necessary.
When it comes to consumers, 66% of respondents said they prefer a hybrid experience with the brand, online and through physical presence. 25% prefer physical presence only rate decreased, while 8% online only rate also decreased.
Globally, by product/service category, online ticket booking had the highest rate of 85%, with electronics having the next highest preference for online-only purchases at 42%.
At the opposite end of the spectrum, the food category found 68% of consumers prefer to shop in stores, nearly 80% of consumers buying services (education and medical or other services, not including insurance) preferred physical presence by doing online research before buying.
At the opposite end of the spectrum, the food category found 68% of consumers prefer to shop in stores, nearly 80% of consumers buying services (education and medical or other services, not including insurance) preferred physical presence by doing online research before buying.
The relevant findings are typical, due to the use of the possibilities of technology:
- 41% of consumers research products online but buy from physical location .
- 63% use their phones when at the point of sale to research competitive prices.
- 48% of those who buy at points of sale for goods or services research the brand online through their multichannel web presence and the reviews they receive before going to them.
- 74% of those who buy online research a product or service before they buy it .
- 76% of those who buy online make their purchases from intermediaries rather than directly from brands.
In the education sector, it appears that competition in hybrid teaching has intensified for education platforms and the ways in which consumers who buy education services both face-to-face and exclusively online have interacted with each other have increased significantly.
In the education sector, it seems that competition in hybrid teaching has intensified in the educational platforms and the ways of interaction of consumers who buy education services both face-to-face and exclusively online have increased significantly.
On the flip side for face-to-face enthusiasts, it is almost certain that with the widespread use of the Internet, the majority of students will thoroughly research the brand's online presence on each online channel before making a face-to-face contact.
Reviews play a greater role in the medical sector than in the educational sector and less but equally important in the hotel - restaurant sectors.Conclusions for education:-Online education methods* are a critical ally for professionals.-Improving the presence with a structured omnichannel strategy , in all channels with the corresponding online channel media (especially with audiovisual material) , is a one-way street for success!
On the flip side for face-to-face enthusiasts, it is almost certain that with the widespread use of the Internet, the majority of students will thoroughly research the brand's online presence on each online channel before making a face-to-face contact.
Reviews play a greater role in the medical sector than in the educational sector and less but equally important in the hotel - restaurant sectors.Conclusions for education:-Online education methods* are a critical ally for professionals.-Improving the presence with a structured omnichannel strategy , in all channels with the corresponding online channel media (especially with audiovisual material) , is a one-way street for success!
The most important conclusion: the consumer today-in the post-coveted era has shifted from online only or offline only for making his/her consumption decision , to Online with a little Offline or Offline with a little Online, thanks to the extensive use of new internet medium technologies or possibilities given through devices.
Welcome then, to a new world using technology and AI**, at your disposal!
*We are now seeing in every industry the Online dissemination of information which is now provided with great ease to both professionals and consumers.
**To be discussed in detail in a future article