Digital Advertising

Posted on March 12, 2019 08:08 AM

What is Digital Advertising?

Digital advertising is marketing to a target audience through digital platforms, including social media, email, search engines, mobile apps, affiliate programs, websites, or even in your inbox One of the main benefits of digital advertising is an advertiser can track in real time the success of the campaign. The goal of digital advertising is to inorganically advertise where consumers are and to customize ads to the target audience’s preferences. And it’s a huge part of the marketing industry right now.

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