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10 Google Advertising Statistics

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10 Google Advertising Statistics

Posted on September 21, 2021 12:21 PM

  1. Google Ads is currently the biggest provider of search advertising on the market (Statista, 2020)
  2. 96% of Google’s revenue comes from advertising (Curvearro, 2020)
  3. Online ads can increase brand awareness by up to 80% (WebFX, 2019)
  4. Customers are 70% more likely to purchase a product when a company utilizes retargeting (Tech Jury, 2020)
  5. The Google Display Network reaches 90% of online consumers (WebFX, 2019)
  6. Google Ads results receive 65% of the clicks that started with buying keywords, while organic results only receive 35% (Askmedigi, 2020)
  7. Google Ads receive 95% of mobile clicks (WebFX)
  8. Google is responsible for 67% of smartphone search traffic and 94% of organic traffic (Net Market Share, 2020)
  9. Of all mobile customers, 70% call their target business directly through Google Ads (SmallBizGenius, 2019)
  10. A majority (70%) of mobile converters call a local business directly through Google Ads (KlientBoost, 2019)

Source:  Kylie Moore